Dual Coding Theory

Dual coding theory is the use of three cognitive systems to gain peoples attention and to bring about memorization of something. There are many examples of dual coding theory in advertisement today. One example of this is in the new sprite commercials. They are a joke about subliminal messaging. In the commercials they use language and sound on top of color and crazy visual images that correlate with sprite. These commercials are easily remembered, and very affective.
Another ad that uses dual coding theory effectively are coke commercials. Usually they start out with a picture of a coke being poured in a glass. They describe the taste and flavor of the drink, along with the sound of it being poured in the glass. This visual image, along with the description and sound cause you not only to remember coca-cola the next time your at the grocery store, but want one immediately.
These are just a couple of ways that advertisers get you to remember their products. The use of dual coding theory is an affective way to get people to remember products.